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BSc in Sports Marketing and Media (Online)

The Sports Marketing and Media (Online) program at Full Sail University is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses.

Quick Facts

 
Full-time Duration: 29 months
Starting in: Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.
Tuition Fee: $54,000 per full
Location: Online

In the Sports Marketing and Media (Online) program at Full Sail University, you’ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content.

Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

Course Schedule

  • Creative Presentation
  • Psychology of Play
  • Business in the Entertainment and Media Industries
  • English Composition
  • Marketing
  • Marketing Research

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Steffan Lones doesn’t shy away from hard work. In just five short years after graduating from Full Sail’s Computer Animation bachelor’s degree program, he applied grit, determination, and plenty of initiative to make his way to his current position as Visual Effects Team Lead with Moving Picture Company (MPC) in Montreal, Canada, where he’s worked on VFX for films like Godzilla: King of the MonstersShazam!X-Men: Apocalypse, and more.

COURSE HIGHLIGHTS

Social Media Methods – Students examine the methodology inherent in marketing through social-media applications and learn how to apply social media to situations for revenue generation and brand awareness.

Sports Business Models – Students will examine the different types of relationships forged between sports organizations, their consumers, and their business partners and how industry businesses develop and nurture streams of revenue through those relationships.

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